I tell most of my clients who’ve got a *specific* monetary goal in mind, the first step is to break down your goal into a workable and more short term step process that will bring about their desired goals.
For example, if your goal is to make $100k/year.. you’d need to generate about $2,000 per week
In order to generate $2000 per week we need to have a high-ticket offer to present in our already existing sales funnel, or create a good front end offer relevant enough to the backend (high ticket) offer to generate additional sales as your subscribers move through your funnel.
Let me give you an example:
Front End Product: ~ $400
A fully loaded training program, complete with 8-10 video / PDF module set as well as some level of access to yourself for an extended period of time, say… 8 weeks or so..
Second Product: ~ $200
Could be the exact same as the above mentioned front end product (only offered as a downsell for those who decline the top dollar package) the only difference being that it would include no access to you.. Since your time isn’t being spent you could easily price this package a bit lower..
Third Product: ~ $100
This one could be optional, but it could include a bit less of the initial content, or STRICTLY PDF content (no video) or access to you..
So once you’ve added these 2-3 OTOs into your funnel, all you need to do is generate minimum:
1 $400 Sale
3 $200 Sales
2 $100 Sales
(You could of course have (2) $400 sales and (2) $100 sales, or any number of combinations here.. And after seeing what converts best, simply tweak and optimize those price points)
But for the sake of simplicity.. That’s 5 sales… in 1 week… $2k/week… $100k / year.
If you have multiple relevant products or front end offers already – you could attach this offer to your existing sales funnels…
If you don’t already have a sales funnel in place you could create a freebie / squeeze page relevant to the backend training you’re promoting and buy traffic.
Once you see how your traffic converts you can gauge how many new subscribers you need to push into your funnel per week to generate (at minimum) those 5 sales on the backend..
Let’s say you have a weak lead source, you may need to generate more subscribers, test other lead sources, or tweak the pricing / inclusions of your offer..
Find that sweet spot and scale.
When you first begin planning an email campaign, you want to do it on a person by person basis.. by going through the EXACT engagement process you would just as if you were selling a client one-on-one. That’s because you want to IDENTIFY with your audience.
As your list grows, and you build up more and more subscribers, you will begin automating your email campaigns through an AR (autoresponder service) such as GetResponse.
You’ll want to begin copying/pasting your responses into a new document that you can repurpose into a new content message in the future (based on the most commonly beneficial examples you’ve built up by “getting in the trenches” so to say..)
So you’re going to build a relationship now, and naturally your response rates will go down (people will realize it’s an AR and not you) and as you grow, the reality is that you’ll ultimately get less responsive….
If personal engagement is crucial to your business model, hire another assistant..
If that’s not feasible, than you’re going to have to swallow your pride and automate it..
On a per person basis, am I less responsive than I was 2 years ago? YES.. I am less efficient, however the fact that I’m automated, I can have so many more people on my list.. a much larger piece of the pie so to say.
Write your emails so people believe that you are answering their questions and replying to them personally..
And if the question doesn’t relate to them?
You simply pick and choose the questions that are going to relate to the highest number of individuals.. rinse & repeat.