Category Archives for Internet Marketing

Internet Marketing Outsourcing

Every successful Internet Marketer understands the necessity of outsourcing.

As a business owner, you’re looking at the bottom line… If you’re not good with Adobe Photoshop, you don’t frustrate yourself and waste time trying to learn it just so you can create your business logo or product box graphic do you?

No.. You outsource it. You pay someone who already knows Adobe Photoshop and has professional experience creating logos/box graphics to do it for you.

You work smarter, not harder.

Unfortunately, when you’re just starting out or don’t have any experience outsourcing, it can be intimidating and frustrating trying to find a good outsourcer. Lucky for you, you met me.

Any time a client asks me if I could recommend a starting point for finding reliable outsourcers.. I always suggest going to Fiverr.com.

If you’re not familiar with Fiverr, it’s an Internet Marketers “pie in the sky” where you can find freelancers willing to do practically anything from professional logo design… to a 30 second youtube clip standing in front of the Eiffel tower promoting your product or service for $5+ …

You can find a freelancer willing to complete your gig/service for as low as $5 on fiverr, and you’ll have plenty of options to choose from when you run your search query.

Click here to sign up to Fiverr and get your first $5 gig

Obviously, There’s always a bad apple in the bunch, but it can be avoided by using your best judgement and being sure that you look at and consider the reviews, average turnaround time, and double check for any fine print in the description etc before selecting your outsourcer.

Additionally, make sure they don’t automatically upsell you with any “add-ons” you might not need.. be sure that any marketing material you purchase includes rights to be used for profit; some vendors will offer this as an add on, others will not expressly prohibit it.

Be sure that you cover all bases when choosing your outsourcer.

Once you purchase your gig and complete payment, you’ll be redirected to a form that will ask you more specific questions related to your order. Complete this questionnaire in detail and wait to hear from your outsourcer with any followup questions or updates regarding your order.

When your order is completed, you will be given the opportunity to leave a review and request any final revisions, changes or updates.. at which time you can either request changes or close and complete the order which then releases payment to your outsourcer.

Be sure to leave reviews on your gig order experience. I’ve cultivated dozens of reliable outsourcer relationships through Fiverr.com.

Not only is it a place to find outsourcers, but it’s also a place to consider offering your own services as well.  Do you have an experience to share about Fiverr?

Six Figure Sales Funnel

I tell most of my clients who’ve got a *specific* monetary goal in mind, the first step is to break down your goal into a workable and more short term step process that will bring about their desired goals.

For example, if your goal is to make $100k/year.. you’d need to generate about $2,000 per week

In order to generate $2000 per week we need to have a high-ticket offer to present in our already existing sales funnel, or create a good front end offer relevant enough to the backend (high ticket) offer to generate additional sales as your subscribers move through your funnel.

Let me give you an example:

Front End Product: ~ $400

A fully loaded training program, complete with 8-10 video / PDF module set as well as some level of access to yourself for an extended period of time, say… 8 weeks or so..

Second Product: ~ $200

Could be the exact same as the above mentioned front end product (only offered as a downsell for those who decline the top dollar package) the only difference being that it would include no access to you.. Since your time isn’t being spent you could easily price this package a bit lower..

Third Product: ~ $100

This one could be optional, but it could include a bit less of the initial content, or STRICTLY PDF content (no video) or access to you..

So once you’ve added these 2-3 OTOs into your funnel, all you need to do is generate minimum:

1 $400 Sale

3 $200 Sales

2 $100 Sales

(You could of course have (2) $400 sales and (2) $100 sales, or any number of combinations here.. And after seeing what converts best, simply tweak and optimize those price points)

But for the sake of simplicity.. That’s 5 sales… in 1 week… $2k/week… $100k / year.

If you have multiple relevant products or front end offers already – you could attach this offer to your existing sales funnels…

If you don’t already have a sales funnel in place you could create a freebie / squeeze page relevant to the backend training you’re promoting and buy traffic.

Once you see how your traffic converts you can gauge how many new subscribers you need to push into your funnel per week to generate (at minimum) those 5 sales on the backend..

Let’s say you have a weak lead source, you may need to generate more subscribers, test other lead sources, or tweak the pricing / inclusions of your offer..

Find that sweet spot and scale.

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