As a marketer, understanding who your customers are is essential. One way to achieve this understanding is by creating buyer personas. Buyer personas provide an in-depth look into the target audience, which can be used to guide marketing efforts. What is a Buyer Persona? A buyer persona is a detailed description of a customer you … Read more
Creating a successful video can be quite the challenge, but with the right outline, you and your team will have a far easier time tackling the task. Whether you are a content creator or a camera operator, having a well-thought out video outline will help you to save time, money and energy while also making … Read more
Everything You Need to Know About Creating an LLC As an entrepreneur or business owner, creating a Limited Liability Company (or LLC) is an important decision to make for a number of reasons. For starters, it gives your business the legal standing necessary to do business within the United States. It also establishes your liability … Read more